Scion- Youth brand of Toyota?
Thursday, March 1st, 2007
If you watch TV, you must have surely seen those futuristic and clearly trendy ads featuring a boxy automobile that changes colos and parts and colors before your very eyes. Clearly they must be marketing to the young 20 somethings who have a love for the Fast and the Furious life.
Scion comes about as Toyota’s attempt to shift the median age of its buyers down from current numbers which are somewhere over 50.
Why then is every Scion xA and xB I have ever seen driven by someone who is over the age of 35?
I know that there are some smart people who read my blog and I am looking to you to provide the best possible answer to this odd conundrum.
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